With the business mission of being “Forever Faster”, PUMA aims to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing sports footwear, apparel, jogging shoes and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.

The Brand Story of PUMA

In Germany, PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory). The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.

PUMA Sports Apparel and Equipment

PUMA provides a range of stylish sports apparel and equipment for athletes, from comfortable football jerseys to durable golf clubs. PUMA apparel is designed for team sports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore clothing for all ages here at PUMA.

Practising Sustainability Through Sports

PUMA is committed to making better products and contributing to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas, including Fair Income, Products, Health & Safety, and more — doing their part to deliver better products and contribute to a better world.

Innovating with PUMA

PUMA aims to always bring better and unique innovations to sports for game-changing athletes. In 1984, the RS-Computer Shoe was created in the PUMA Running Studio, where the team leveraged computer technology to create better running shoes. Today, PUMA continues experimenting with digital technology to bring out the best in athletes.

PUMA Supports Gender Equality

Racial and social imbalances have skewed criminal justice systems — this is why PUMA supports organisations like jogging shoes REFORM Alliance and the ACLU to advocate for reforms to a broken system. PUMA takes a firm stance against societal injustice, discrimination and inequality and aims to support good causes for a better society.